A Video in Service of Innovation and Growth

In 2024, XFeet Orthotics, a specialist in digital podiatry, turned to Shogun Pictures to create a presentation video as part of a crowdfunding campaign on the Tudigo platform. This project represented a crucial challenge for XFeet: to convince investors to support their innovative solution for 3D printing custom orthopedic soles.

This video, designed in less than a month, showcased the company, its products, and its vision through interviews with the founders and immersive sequences capturing the manufacturing process. Thanks to clear and impactful content, XFeet successfully reached its fundraising goal.

XFeet Orthotics: A Company Driven by Innovation

A Revolution in the Orthopedic Insole Sector

XFeet Orthotics has established itself as a reference by offering a revolutionary digital solution in a sector that is still largely artisanal. Their 3D printing technology simplifies a often long and cumbersome manual manufacturing process, allowing podiatrists to improve efficiency while providing products perfectly suited to patients' needs.

A Growth Objective Through Tudigo

To support their development, XFeet launched a fundraising campaign on Tudigo, a platform specializing in crowdfunding. The goal? To mobilize investors around their project, strengthen their market position, and accelerate the commercialization of their technology.

Our Mission: An Impactful Video to Attract Investors

A Brief Focused on Engagement and Clarity

XFeet needed a professional presentation video capable of telling their story, explaining their innovation, and captivating potential investors. The video needed to:

• Showcase their expertise through immersive images of their products and their manufacturing process.

• Humanize their approach through testimonials from the two founders, sharing their vision and ambitions.

• Create a clear and impactful narrative, tailored to the expected format on Tudigo.

A Careful Production in Four Steps

To meet this challenge, we structured our work into several key stages:

1. Writing the script: Development of a script centered on storytelling, highlighting the values and innovation of XFeet.

2. Filming and Video Capture: Shooting of the founders' interviews and sequences illustrating the different steps of the manufacturing process: from digital design to 3D printing, to the shipping of products.

3. Video Editing: Integration of interviews, product images, and visual animations for a smooth and captivating result.

4. Professional Color Grading: Optimization of colors and lighting to ensure a high-quality video, meeting professional standards.

The Result: A Video that Achieves its Goals

A Clear and Convincing Presentation

The produced video perfectly met the expectations of XFeet and the investors:

• Founders' Interviews: They highlighted the passion and vision of the management team.

• Immersive Images: The sequences shot in the workshops showcased the innovative manufacturing process, reinforcing the credibility of their solution.

• A professional result: The dynamic editing and precise color grading contributed to a visually impactful presentation.

A Success for the Crowdfunding Campaign

Thanks to this video, XFeet reached its fundraising goal on Tudigo. The content helped capture investors' attention, enhance their innovation, and convey a clear and professional message.

A Collaboration that Marks the Beginning of a Lasting Relationship

This project marked an important milestone for Shogun Pictures and XFeet Orthotics. This first collaboration not only met the immediate goals of the Tudigo campaign but also laid the foundations for a trusting relationship.

Following this mission, XFeet entrusted us with an even more ambitious project: the complete overhaul of their visual identity and communication strategy.

💡 Want to know more? Discover our collaboration with XFeet in our section our Projects.